Who We Are
Sarmad Events is a Saudi-based event management and experience design company specializing in exhibitions, conferences, governmental, and institutional events.
We operate at the intersection of strategy, technology, creativity, and execution, delivering end-to-end event solutions that go beyond logistics to create data-driven, intelligent, and outcome-focused experiences. By combining deep local market expertise with international standards and advanced digital technologies, we transform concepts into high-impact events that deliver measurable value.
Sarmad Events provides a complete suite of services to support conferences, exhibitions, and corporate events of all sizes.
Our Approach is Built Around the D6 methodology for designing and exciting our events
01
Define
Clarify the event objectives, audience, and success criteria.
02
Deep Analysis
Study client needs, stakeholders, constraints, and opportunities.
03
Design
Create the event concept, experience flow, and creative direction.
04
Develop Plan
Build the detailed plan covering timelines, resources, and logistics.
05
Deliver
Execute the event smoothly with full operational control.
06
Determine Evaluation
Measure results, gather feedback, and assess overall performance.
Case Studies
Innovative Projects Delivering Creative Solutions
Global IoT Congress 2025 is a leading international platform in Riyadh bringing together global experts, innovators, and decision-makers to shape the future of IoT and digital transformation.
SHRM MENA is a leading Middle East conference and expo bringing HR and business leaders together to shape the future of work.
The Saudi Customer Experience Awards is a national event recognizing excellence and innovation in customer experience across Saudi Arabia.
Corporate Sustainability Association Meeting Saudi Arabia brings sustainability leaders together to advance ESG practices aligned with Saudi Vision 2030.
MODON Future Leaders is a leadership initiative empowering emerging talents to shape the future of industrial cities in Saudi Arabia.
Ingram Partners Awards Ceremony is a prestigious event recognizing excellence, innovation, and outstanding achievements across partners and stakeholders.
Meet Our Professional Team Members
Magid Alharby
General Manager
Ahmed Taha
Business Director
Bilal Sununu
Consultant
Mohammed Alfarra
Operation Manager
Ahmed Sherif
Creative Production Lead
Waleeh Khalid
Projects Manager
Sa'edah Saeed
Marketing Manager
Smeer Alharby
Government Affairs
Mahmoud Bilal
Logistic Manager
Sayed Asim
Finance Manager
Sohaylah Nasr
2D Designer
